> For the complete documentation index, see [llms.txt](https://docs.spindl.xyz/spindl/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.spindl.xyz/spindl/features/audiences.md).

# Audiences

Audiences, segments, cohorts, buckets: call them what you will, but groups of users defined by your own events (or outside third-party events) are a critical tool for both measurement and (hopefully) targerting.

Here's a very typical overview of a protocol's entire active users, with basic stats like size, active wallets (defined as MTWs), transactions, median balance, etc. \
\
Note also the donut charts for transactions by chain, token balances and (importantly) the engagement distribution of users (**including a Sybil model).** 

<figure><img src="/files/EAkLCG8wWCeqOgjBFcWP" alt=""><figcaption></figcaption></figure>

But first, how to create an audience (other than your default one of every user).&#x20;