Audiences, segments, cohorts, buckets: call them what you will, but groups of users defined by your own events (or outside third-party events) are a critical tool for both measurement and (hopefully) targerting.

Here's a very typical overview of a protocol's entire active users, with basic stats like size, active wallets (defined as MTWs), transactions, median balance, etc. Note also the donut charts for transactions by chain, token balances and (importantly) the engagement distribution of users (including a Sybil model).

But first, how to create an audience (other than your default one of every user).

Last updated